Help CenterBetIntel.ai is a self-service, natural language-based insights platform designed to help partners query data, uncover insights, and create segments using English-language questions. It is specifically tailored for the gambling industry and supports multiple gambling verticals, including iGaming operators, game studios, and affiliate platforms.
BetIntel.ai has the capacity to answer complex questions beyond simple keyword-to-attribute mapping. With a deep understanding of over 3,000 industry-specific terms and keywords, it can compute values that may not be directly available as base attributes in the dataset. For example, queries like:
- "Show which of my active customers last month are not active this month."
- "Show which of my registered customers this month are also first-time depositors."
BetIntel.ai inherently understands concepts like "active customers" and "first-time depositors", automatically retrieving the necessary data from multiple tables to generate accurate insights. If a business has a unique definition of these terms, custom interpretations can be configured during the integration phase.
What is BetIntel.ai?
BetIntel.ai is a powerful business intelligence (BI) tool that enables users to interact with their data using natural language. Unlike traditional BI tools that require complex SQL queries or predefined dashboards, BetIntel.ai allows users to ask questions in plain English and receive instant, structured insights.
Key Advantages of BetIntel.ai:
- No Coding Required – Users don’t need to write SQL or rely on analysts to generate reports.
- Industry-Specific NLP – Built with a lexicon of over 3,000 gambling-specific terms, ensuring accurate and relevant insights.
- Instant Data Access – Retrieve data in real-time, eliminating delays in decision-making.
- Multi-Brand Querying – Search and compare performance across multiple brands effortlessly.
- Self-Service Insights – Empower teams to generate reports, track performance, and optimise operations independently.
How It Works
- User Inputs a Question: Query in natural language (e.g., “What was the conversion rate of my top 5 acquisition sources?”).
- AI Interpretation: BetIntel.ai interprets the query, the revelent structured query language (SQL) is generated, which in turn applies filters, and retrieves relevant data.
❗ Data is never sent to any 3rd-party AI model during this process.
- Results Are Displayed: The system presents the response in the most appropriate format (table, chart, or other visualisation).
Use Cases
- Casino Operators – Monitor player activity, track revenue trends, and analyze promotions.
- Game Studios – Understand game performance, retention rates, and engagement.
- Affiliate Platforms – Track referral conversions, campaign effectiveness, and player behavior.
- B2B providers - Enhance your product offerings by embedding a white-label version of Betintel.ai in your PAM or back office.
With BetIntel.ai, users can reduce dependency on data teams, improve efficiency, and make data-driven decisions faster.